Turn DMs and comments
into customers.
Every Instagram DM, story mention and post comment lands in one prioritized inbox — moderated, assigned and answered by your team, with private AI drafting the reply. Built for D2C, fashion & beauty brands.
DMs, comments and mentions —
one prioritized queue.
No tab-switching to the Instagram app. Full customer history, live presence and SLA on every conversation, with an on-brand draft ready before you type.
Moderate the public feed.
Move buyers to a private DM.
Reply, hide or delete comments without leaving the inbox — then pull a hot commenter into a one-to-one DM to close the sale.
Post & reel comments
Read and respond to comments on posts and reels from one panel — threaded and prioritized.
Comment moderation
Reply, hide or delete in one click. Keep the public feed clean while you focus on real buyers.
DM the commenter
Turn a public comment into a private one-to-one DM in a click — move buying intent off the feed and close.
Story mention handling
When a customer mentions you in a story, it arrives as a conversation — reshare, thank or reply from the inbox.
Auto-reply rules
Keyword and intent triggers on comments and DMs — greet, tag, route or send a link automatically.
A comment on your reel,
answered as a private sale.
Pull a hot commenter off the public feed into a one-to-one DM, where private AI drafts the reply and reserves the item — never sent to a third-party cloud, ₹0 per reply.
All of Instagram — without the
per-seat, per-reply bill.
Compared by product category — not named vendors — for handling Instagram DMs, comments and story mentions.
| Capability | Vayusetu | Legacy suites | WhatsApp-only tools | Cloud AI chat | Open-source inbox |
|---|---|---|---|---|---|
| Instagram DMs in a unified inbox | ✓ | ✓ | WhatsApp-first | Chat only | ✓ |
| Post & reel comment moderation | ✓ | Add-on | ✕ | ✕ | Partial |
| DM-the-commenter (public → private) | ✓ | Varies | ✕ | ✕ | ✕ |
| Story mention handling | ✓ | Varies | ✕ | ✕ | ✕ |
| Private AI (₹0 per reply) | ✓ | ✕ | ✕ | Metered | BYO API |
| Private AI · India data residency | ✓ | Cloud | Cloud | Cloud | ✓ |
| Flat pricing · unlimited agents | ✓ | Per-agent | Per-seat | Per-seat | Per-agent |
| Typical cost · 10 agents / mo | ₹1,299–2,999 flat | ₹15k–46k | ₹7k–17k | ₹70k+ | ₹0–16k |
Comparison by product category (not specific vendors), based on publicly available information as of July 2026. Typical costs are indicative ranges that vary by plan, provider and Instagram / Meta messaging usage. Instagram is a product of Meta Platforms, Inc.; Vayusetu is independent and not affiliated with or endorsed by Meta.
Bring every Instagram
conversation home.
Start free in minutes — no setup, no per-message AI bill. DMs, comments and story mentions, one queue, private AI at ₹0.